McDonald’s decision to include cucumbers in the McWraps was a BIG DEAL. Space at their restaurants is scarce, so new menu items tend to be ever more complex assemblies of a limited number of basic ingredients.
Connecting all items by the ingredients they share begins to reveal the groups and patterns sitting within the system. And it’s a beautiful system, one whose complexity surely reveals the involvement of some cognizant higher being.
The complicated subway map scenario. The bacon and cheese quarter pounder is Times Square, and reduced fat vanilla ice cream is the Staten Island Railway.
What if we remove the breakfast items and side dishes and start all the ingredients at the same place? Sure, we lose the beautiful little breakfast-lunch crossovers like the tortilla’s foray into breakfast or liquid margarine’s one lunch/dinner appearance. But it would look less complicated.
The last time I was at a McDonald’s I had a hash brown, seconds removed from the deep frier. It was delicious - crisp, oily, easily the match of any tempura or fried frogs legs you could name. And this isn’t less complicated at all.
OK, fine. We’ll scrap it all and go for something people might *understand* and *enjoy*. How does one draw habanero ranch sauce?
The McDonald’s itself was depressing so I ate my hash brown in the car. And I have a depressing car.